Privacy Policy

Last updated: 23 August 2026

This Privacy Policy explains how SCHMALTZ BREW CO. LIMITED collects, uses, stores and shares personal information when you visit our website, place an order, contact us or otherwise interact with Schmaltz.

SCHMALTZ BREW CO. LIMITED is the controller responsible for the personal information described in this policy.

Our details

SCHMALTZ BREW CO. LIMITED
Company number: 16718195
Registered office: West One Business Village, West Dock Street, Hull, England, HU3 4HH
Email: info@schmaltzbrew.com

Information we collect

Depending on how you interact with us, we may collect:

  • Your name
  • Your billing and delivery addresses
  • Your email address and telephone number
  • Information about your orders, payments, returns and refunds
  • Communications you send to us
  • Marketing preferences
  • Website usage information
  • Device, browser, IP address and cookie information
  • Fraud prevention and security information

Payments are processed securely through Shopify and the payment provider selected at checkout. We do not receive or store your complete payment-card details.

How we use your information

We may use your personal information to:

  • Process, fulfil and deliver orders
  • Take and manage payments
  • Provide order confirmations and delivery updates
  • Respond to enquiries
  • Manage cancellations, returns and refunds
  • Maintain business, tax and accounting records
  • Prevent and detect fraud
  • Protect our website, customers and business
  • Improve our products, website and customer experience
  • Send marketing communications where we have permission or are otherwise legally permitted to do so
  • Comply with our legal and regulatory obligations

Our lawful bases

Under UK data-protection law, we rely on one or more of the following lawful bases:

  • Contract - where the information is needed to process an order or provide a requested service
  • Legal obligation - where we must retain or use information to comply with the law
  • Legitimate interests - where it is reasonably necessary to operate, protect or improve our business and those interests are not overridden by your rights
  • Consent - for certain marketing communications and non-essential cookies

You may withdraw your consent at any time. Withdrawing consent does not affect processing that took place before it was withdrawn.

Marketing

If you subscribe to our mailing list, we may send you information about Schmaltz products, events, launches and offers.

You can unsubscribe at any time by clicking the unsubscribe link in an email or contacting info@schmaltzbrew.com.

Service messages concerning an order are not marketing communications and may still be sent when necessary to fulfil your order.

Cookies

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for the website, shopping basket and checkout to function. Other cookies may help us understand website usage, remember preferences or measure advertising.

Where required, we will ask for your consent before using non-essential cookies. You can manage your choices through the cookie controls provided on our website and through your browser settings.

Disabling some cookies may affect the way the website functions.

Who we share information with

We may share relevant personal information with trusted organisations that help us operate the business, including:

  • Shopify, which hosts and operates our online shop
  • Payment providers
  • Delivery and fulfilment providers
  • Email, marketing and website-service providers
  • Professional advisers, including accountants
  • Analytics, fraud-prevention and security providers
  • Regulators, law-enforcement bodies or public authorities where required by law

We only share information where it is necessary and appropriate.

We do not sell your personal information.

International transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this happens, we take appropriate steps to ensure that the information remains protected, such as relying on an adequacy decision, approved contractual safeguards or another legally recognised transfer mechanism.

How long we retain information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, security and dispute-resolution requirements.

Order and transaction records will generally be retained for up to six years after the relevant financial period, or longer where legally required.

Marketing information will normally be retained until you unsubscribe, withdraw your consent or the information is no longer needed.

How we protect information

We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.

However, no internet transmission or electronic-storage system can be guaranteed to be completely secure.

Your rights

Depending on the circumstances, you may have the right to:

  • Ask for access to your personal information
  • Ask us to correct inaccurate or incomplete information
  • Ask us to erase your information
  • Ask us to restrict how your information is used
  • Object to certain uses of your information
  • Ask for your information in a portable format
  • Withdraw consent
  • Complain to the Information Commissioner’s Office

Some rights are subject to legal limitations and exemptions.

To exercise a right, email info@schmaltzbrew.com. We may need to verify your identity before responding.

Complaints

Please contact us first if you have a concern about how we use your information.

You also have the right to complain to the Information Commissioner’s Office:

Website: www.ico.org.uk
Telephone: 0303 123 1113

Changes to this policy

We may update this Privacy Policy when our business, website or legal obligations change. The latest version will be published on this page with its updated date.

Contact us

For privacy questions or requests, contact:

SCHMALTZ BREW CO. LIMITED
Email: info@schmaltzbrew.com
Registered office: West One Business Village, West Dock Street, Hull, England, HU3 4HH

Proper drinks that stand on their own.

Schmaltz is all about making drinks you actually want. Properly brewed, easy to drink and built for the moments that matter - shared tables, long chats, good company and staying a little longer.

Our Story

We’re a local Hull couple who have always loved beer - not just for what’s in the glass, but for how it fits into life. That first cold sip. The start of a good conversation. A round with friends that turns into another hour around the table.

But when we stopped drinking alcohol, going out often meant choosing from the same limited options. Too often, alcohol-free drinkers were expected to settle for whatever happened to be available.

So we made our own.

Schmaltz was created to deliver that same familiar feeling: a refreshing, sessionable drink that tastes good, looks good and feels right at home in the moment. Something you reach for because you want it - not because it is the only alcohol-free option.

Made in Hull. Rooted in Yorkshire

Where we’re from shapes how we do things. Straightforward, unpretentious and done properly. Hull runs through the beer, the artwork and the way we speak, without making a song and dance about it.

Made for the moment

Schmaltz fits naturally into life: at the pub, around the table, at a gig, at an event or at home. It holds its own whether you’re the only one drinking it or everyone else wants one too.

The alcohol is simply not part of the recipe. Everything else that matters is.

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